Text logo for "Laboratorio Olfattivo" in bold, uppercase letters.Vector 24

Independent Niche Perfumery
from Italy

A textured surface of light gray stone with scattered darker and lighter mineral fragments.

Laboratorio Olfattivo, an Italian brand founded in 2009 by Roberto Drago and Daniela Caon, embodies a passion for niche perfumery rooted in craftsmanship, research and creative freedom.

 

Roberto, Creative Director, develops the concept behind each fragrance and collaborates with eclectic perfumers, encouraging them to express their individuality while remaining faithful to the brand’s vision. The collection brings together distinctive Eaux de Parfum, including the Masters’ Collection, created by renowned perfumers such as Jean-Claude Ellena and Lucien Ferrero.

 

Each fragrance is not born from commercial necessity, but from the desire to tell a story, a memory, a journey or an emotion. Through a coherent and sustainable production chain, from raw material selection to formulation, every creation reflects passion, precision and strong creative values. Independent of trends, each perfume stands as a distinctive olfactory expression.

 

The brand belongs to the Italian Kaon Group.

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A modern fragrance store featuring a sleek wooden counter with perfume samples and a display of elegantly arranged bottles on shelves, accented by greenery and a stylish pendant light.
A single white peony flower is placed upright in a clear glass bottle against a white background.A gloved hand is holding a clear glass perfume bottle with a black cap, labeled "LABORATORIO OLFATTIVO."

Key values

CREATIVITY

PRECISION

CRAFTMANSHIP

Laboratorio Olfattivo Hotel line

Brand’s brochure
A bar of soap and a tube of shower gel sit on a sleek black shelf against a textured gray wall. Both products are labeled "Need_U" from Laboratorio Olfattivo.

Need_U by Laboratorio Olfattivo is a celebration of love without borders, where each note is an ode to the universality of emotions. Its composition reveals a delicate balance, expressing a quiet and personal elegance. Its modern, minimalist design, with clean, sober lines, embodies a contemporary aesthetic, while remaining true to Laboratorio Olfattivo’s vision of offering rich sensory experiences without superfluity.

Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.
Laboratorio Olfattivo eco-designed hospitality products are an integral part of Groupe GM’s Care About Earth program, helping to reduce their environmental footprint.
www.care-about-earth.com
They contain up to

98%
INGREDIENTS
OF NATURAL ORIGIN
A 30 ml tube of shower gel labeled "Need_U" from Laboratorio Olfattivo, featuring a minimalist design with black text on a white background.
TUBES
A small white soap package labeled "Need_U" with a weight of 20 grams and the brand name "Laboratorio Olfattivo."
SOAP
A white bottle of shower gel with a black pump top, labeled "Shower Gel Need_U" and containing 300 ml. The design features minimalist text and the brand "Laboratorio Olfattivo."
ECOFILL
TUBES - 30 ml - 1 fl.oz
Shower Gel
Shampoo
Conditioner
Body lotion
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE PLANT BASEDCAE RECYCLED PLASTIC CAP TUBE
SOAP - 20 g - 0.70 oz
Soap in cardboard box
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE RSPO GGMCP
ECOFILL - 300 ml - 10.14 fl.oz
Shower Gel
Liquid soap
Shampoo
Conditioner
Body lotion
Hair & Body Gel
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE REUSABLECAE ALU BOTTLECAE 8g POUCHCAE TRACEBLE COSMETIC
Suggested accessory line

White & Black line

Shower cap - Shower cap & scrunchie - Sewing kit
Manicure set - Comb - Tissues - Shoe mitt - Cotton buds- Shoe shine sponge - Vanity set - Make-up remover pads- Loofah -Dental set -Shaving set

Accessories brochureAll accessories
A minimalist display featuring white packaging for skincare products arranged on a round marble tray, alongside a small vase and a pinecone.
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